it music fest
THE APP FOR THE DIGITALIZATION OF MUSIC FESTIVALS
Year: 2021
Type: university project - exam paper
Used tools:
Adobe XD
Adobe Illustator
the goal
The project focused on creating a mobile app for a fictional music festival, IT Music Fest, a multi-day event dedicated to contemporary Italian music.
The goal was to digitalize the festival experience, improve organization for attendees, and expand opportunities for interaction with artists and other users.
the problem to solve
The project required the complete design of an app that included the following features, considered the most important for the participants’ experience:
Line-up browsing
Ticket purchase
Cashless payment system during the event
Live interaction between attendees and artists
Interactive festival map
Online shop for official merchandise
the process
research & analysis
Despite the limited time, a quick yet focused analysis was carried out to:
Explore solutions already proposed by similar apps
Analyze the target audience’s behavior and needs
Identify opportunities to improve the digital experience of a live event
